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Posts filed under category : Gen Z

How my Gen Z teenager consumes content

Author: Dan DeZutter

My wife and I sat down recently to watch the initial episode of The Amazing Race where they introduce the teams that are participating.  This season, all the participants are famous due to social media and I didn’t recognize any of them.  As my Gen Z teenager entered the room, he quickly recognized almost all of the participants.  It got me thinking about how he consumes content and how that might impact his purchase decisions or affinity towards something or someone.

Tags: Video, Content Marketing, Topic, Gen Z, US, Article, Content Consumption, Marketing, Social