A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

 

Posts filed under category : Giving Tuesday

How non-profits can effectively engage holiday heroes

Author: Heather Schichtel

Giving Tuesday debuted in 2012, combining the power of social media and collaboration to bring end-of-year giving to the forefront of holiday conversations. And it’s is working. This year donations on November 29 totaled $168MM, up 44% from last year attracting  1.5MM donors  from 98 countries. Nonprofits also used this time to encourage matching gifts. The Bill and Melinda Gates Foundation matched every single donation up to $1,000. The ACLU matched donations to $500,000. And motivational speaker Tony Robbins pledged to match $3MM to Feeding America. Giving Tuesday was further supported through employers’ corporate matching programs, matching their employees’ charitable donations.

Tags: Article, Giving Tuesday, non-profit, Topic, US, Data

Page