A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

 

Posts filed under category : global

Martech is hard: Improve your chances of martech and marketing success

Author: Jay Mellman

In a recent survey by MarTech.com, only 22 percent of marketing technologists expressed being “fully equipped” to drive the necessary change within their organizations. But it’s no longer budgets, since 70 percent of respondents say they feel adequately funded. So why the disconnect?

Tags: Article, customer engagement, global, marketing technology, martech, Topic, Data, Marketing

5 key insights for retailers this holiday season

Author: Epsilon Marketing

While many brands spent the beginning of the year preparing their organizations for the changing future of retail – creating operational efficiencies, and developing more personalized messaging for their target audiences – Epsilon and Conversant in conjunction with Alliance Data’s businesses have joined forces to provide retailers with rich proprietary insights, expert advice and actionable recommendations to help them get ready and informed for the holiday season ahead.

Tags: alliance data, Ebook, Epsilon Shopper's Voice, global, Holiday, Loyalty, retail, Topic, Data, Marketing, Online

Page