In part one of this two-part series, I addressed the buying power of Latinos and the different segments of this evolving market. I also debunked the myth that Latinos are of meager means. Today, let's address two more myths about Latinos and their shopping preferences.
The mass (Walmart and Target) and club (Costco and Sam’s) retail channels have a profound effect on shoppers in terms of overall behavior. According to the results of the recent CatapultVista ‘NVista quantitative study, marketers can leverage these channels to better reach Hispanic shoppers.