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Posts filed under category : holiday 2015

Holiday 2015 emails that brightened the inbox

Author: Lauren Gentile

During the hustle and bustle of the holiday season, marketers are busy sending out their holiday emails for pre-Black Friday sale notifications, Cyber and Green Monday, and more.  It’s a holiday frenzy and each year, we see an increased number of holiday emails being sent. In fact, for the same set of retail clients 2014-2015, we saw in increase in volume of just over 12% from November 8 – December 24 in 2015. We also saw a +0.6% increase in open and click rates across the same retail clients, with open rates increasing from an average of 42.1% in 2014 to 42.3% in 2015. Click rates increased 3.3% from 3.9% in 2014 to 4.0% in 2015. Click to open rates increased from an average of 9.5% in 2014 to 9.8% in 2015, a change of +2.6%.  These results show that retailers were successful with their holiday email strategy by sending more emails while also slightly increasing engagement and response rates.It’s a competitive marketplace and brands strive to stand out with the most memorable and engaging email that hits the inbox.

Tags: Article, customer experience, email, holiday 2015, real-time, Topic, US, Email

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