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Posts filed under category : Hop

Getting it right in 2014: 5 trends to master (part 1)

Author: Shannon Aronson

2013 was a great year for marketing innovation. Email continued to reinvent itself to change consumer behaviors. Consumers were introduced to the concept of sending money via email using Square Cash and Google Wallet. Video became more commonplace for brands via live streaming, animated GIFs and sophisticated integration of Vine, YouTube and Instagram. Mobile also went beyond phones and tablets to wearable devices with the likes of Samsung’s watch and Google Glass.

Tags: Hop, Engagement, Text, Topic, US, Article, Email