We are living in an era of disruption and innovation. Though these phrases sound abstract, organizations need to make solid plans for innovation and construct an environment where creative ideas can thrive. This is especially important when trying to inspire teams to innovate around tried and true marketing channels like email. How can email marketers cultivate an environment that fosters more imaginative testing? Consider these tips:
Customers now expect innovative brands to engage them on the device and medium they are using at the time. Therron Hofsetz, Director, Enterprise Applications at Holland America Line explains how Holland America is connecting first and third-party data, predictive analytics and machine learning to enhance email, online and onboard experiences for guests.