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Posts filed under category : innovation

The future of digital and its impact on the travel industry

Author: Epsilon Marketing

Customers now expect innovative brands to engage them on the device and medium they are using at the time. Therron Hofsetz,  Director, Enterprise Applications at Holland America Line explains how Holland America is connecting first and third-party data, predictive analytics and machine learning to enhance email, online and onboard experiences for guests.

Tags: Article, innovation, machine learning, travel, digital marketing, Topic, US, Marketing

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