This post is contributed by Virginia Harvey and Michelle Kravets who are part of Epsilon's secondary research team providing insights for our clients and our organization.
Wearables are in, as anyone with half an eye on trendy gadgets can attest. 39.5 million adults are now using, either fitness trackers or smartwatches. Wearables are more than a new toy. They represent a new way to communicate, to interact with information and a chance at improving complicated relationships with technology. The question at stake is whether or not wearables will be able to live up to their expectations and excitement?