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Posts filed under category : iphone

iOS 10: What it means for email marketing

Author: Pamela McAtee

With the recent release of iOS 10 comes a new “feature” to the native mail app – a grey bar at the top of every email that tells consumers if an email message is from a mailing list, with a link to easily unsubscribe.  This isn’t the first time Apple has made moves to limit the amount of marketing messages iPhone users see. In 2015 with the introduction of iOS9, Apple sparked controversy over allowing users to download ad blockers for Safari. Apple also introduced a “Limit Ad Tracking” feature that has been enhanced in iOS 10.

Tags: Article, email marketing, global, ios 10, iphone, Topic, US, Email

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