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Posts filed under category : Live Content

Driving response through creativity in email marketing

Author: Amy Pepler

Email generates more than 25% of a brand's revenue according to research from The Relevancy Group.The targeted personalization and timeliness that’s possible through the channel encourages consumers to interact with brands. And email marketers continue to use new and different ways to engage subscribers in the inbox. Live (or adaptive content) and animation have proven results in driving action. According to Litmus, the use of animation in email yields up to a 26% lift in engagement.

Tags: Topic, Live Content, Personalized Marketing, Email