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Posts filed under category : loyalty marketing

5 tactics to help prevent loyalty fraud

Author: Tad Fordyce

Fraud is increasingly becoming top of mind for loyalty marketers as 72% of loyalty programs have experienced fraud-related issues. For example, online criminals are aware that rewards and miles are worth over $48 billion in the United States and as such rewards are now a target of theft via online hacking. In fact, on average, these criminals perform this fraudulent type of activity for an average of 5 years before getting caught. As more efforts are focused on helping to protect members’ valuable rewards, it’s important all members of your organization are aligned when implementing a fraud solution. Consider these five tactics to help prevent loyalty fraud:  

Tags: Loyalty, loyalty marketing