This past year was marked by constant change, technological advances and innovation, leading to positive growth across the advertising and marketing industries. The following ten trends played an instrumental role in those successes in 2017 and will continue to make an impact in the New Year:
Fraud is increasingly becoming top of mind for loyalty marketers as 72% of loyalty programs have experienced fraud-related issues. For example, online criminals are aware that rewards and miles are worth over $48 billion in the United States and as such rewards are now a target of theft via online hacking. In fact, on average, these criminals perform this fraudulent type of activity for an average of 5 years before getting caught. As more efforts are focused on helping to protect members’ valuable rewards, it’s important all members of your organization are aligned when implementing a fraud solution. Consider these five tactics to help prevent loyalty fraud:
Diners of quick service restaurants (QSRs) and fast-casual restaurants want to have deeper, more unique relationships with brands in a highly competitive space. As marketers, we need to leverage data to identify the best diners and engage them with relevant messaging at the right time, in the right place and through the right media to sustain their loyalty and increase their visits.