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Posts filed under category : loyalty strategy

Is a subscription based program the right move for your loyalty program?

Author: Tamara Oliverio

Earlier this year, Amazon announced it has more than 100 million Prime members and ever since, there’s been a lot of chatter in the market about paid subscription loyalty programs. The lines between loyalty and subscriptions have increasingly blurred over the past few years as consumers now value convenience and time savings as much (or even more than in some cases) as money savings. To add, companies’ eyes have dollar signs on them knowing margins may improve with the potential incremental revenue subscription programs can drive. However, before plunging into a subscription-based loyalty model, marketers need to take a step back and evaluate if subscription models are best for their brand and its customers.

Tags: loyalty strategy, customer loyalty

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