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Posts filed under category : Marketing Operations

How to build flawless marketing operations

Author: Dan DeZutter

Marketing operations is often considered a back office process that is not glamourous.  A lot of attention is paid to great creative content, engaging customer journeys and innovative technology platforms.  Although all these things are important, without flawless marketing execution, they all fall down.  There are several goals of an effective marketing operations department:

Tags: Marketing Operations, Topic, Martech, Article, Marketing