2017 closed with headlines citing a whopping 18% growth in holiday ecommerce sales and 4.9% growth overall. Before popping the champagne and moving into your Q1 to-do list, don’t close the book on 2017 quite yet. With many retailers earning up to 40% of their annual revenue during the holiday season, it is imperative to balance sound long-term strategy with the inevitable high stakes of holiday season. How can you achieve this balance? Through continued Customer Obsession.