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Posts filed under category : Martech

Martech is hard: Improve your chances of martech and marketing success

Author: Jay Mellman

In a recent survey by MarTech.com, only 22 percent of marketing technologists expressed being “fully equipped” to drive the necessary change within their organizations. But it’s no longer budgets, since 70 percent of respondents say they feel adequately funded. So why the disconnect?

Tags: Global, Customer Engagement, Marketing Technology, Topic, Martech, Article, Data, Marketing

How to build flawless marketing operations

Author: Dan DeZutter

Marketing operations is often considered a back office process that is not glamourous.  A lot of attention is paid to great creative content, engaging customer journeys and innovative technology platforms.  Although all these things are important, without flawless marketing execution, they all fall down.  There are several goals of an effective marketing operations department:

Tags: Marketing Operations, Topic, Martech, Article, Marketing