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Posts filed under category : mobile apps

Fueling mobile apps with data intelligence

Author: Kara Trivunovic

There are more than 2 million available apps in the leading app stores for consumers to download as travel and hospitality brands, quick service restaurants, financial services companies,  retailers and more use mobile apps as a critical component to support the on-the-go consumer. But to date many brands have traditionally developed these apps in silos rather than integrating them with other channel platforms and in to the overall customer experience. But 2016 saw brands making technological advances and data enhancements to apps to improve experiences by knowing the consumer inside, and outside, of the app.

Tags: Article, data, mobile apps, mobile

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