With the back to school shopping season behind us and holiday right around the corner, retail marketers are in last-minute planning and execution mode. To create shopping inspiration in consumers, several retailers are actively leveraging the catalog as part of their omnichannel strategy during Holiday 2018. It’s important to understand the value of the catalog and why retailers are investing in this channel as part of their campaign and program efforts.
This post is contributed by Kelly Nickerson, Senior Director, Strategic Consulting and Advanced Analytics at Epsilon. To connect with Kelly click here.