A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

 

Posts filed under category : Multichannel Marketing

Understanding the value of the catalog in the digital age

Author: Liz Buderus

With the back to school shopping season behind us and holiday right around the corner, retail marketers are in last-minute planning and execution mode. To create shopping inspiration in consumers, several retailers are actively leveraging the catalog as part of their omnichannel strategy during Holiday 2018. It’s important to understand the value of the catalog and why retailers are investing in this channel as part of their campaign and program efforts.

Tags: Retail, Digital Marketing, Multichannel Marketing

Page