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Posts filed under category : Nonprofit Organizations

Social media’s role in driving donations for non-profit organizations

Author: Heather Schichtel

Two years ago I filled a bucket with cold water and ice, I poured it over my head and made my friend record the entire event. I then posted on the video on social media to help raise money and awareness for the ALS Association. I was not alone. 17 million people participated in the ALS Ice Bucket Challenge during the summer of 2014, all with varying levels of understanding and involvement in the ALS community. As water was poured, money poured in. Over $220 million in 8 weeks. The year before ALS raised $2.8 million in donations during the same time period. And now, the Ice Bucket challenge is being credited for accelerating ALS research to the point that scientists have discovered a new gene that is found in sporadic and inherited forms of the disease, providing a new target for the development of treatments.

Tags: ALS Ice Bucket Challenge, Article, Nonprofit Organizations, Social Media