The emergence of pure play online retailers has caused disruption in the retail landscape since the launch of Amazon in 1995. Online sales continue to make gains. In Q2 of this year, e-commerce sales grew faster than they have in nearly two years according to Internet Retailer. For the always-on consumer, the online channel provides convenience and immediate access to products and information. Advances in digital technology and mobile now make the online shopping experience even easier for consumers with one-click checkout and in-app purchases.