“Data is fuel. Data inspires.” These were common themes among attendees at NEMOA’s directXchange conference last month. Over 500 marketers joined forces to discuss the key trends in data and share success stories on how to maintain continuity in all channels. Savvy marketers are now leveraging the culmination of offline and online data to produce successful marketing programs in and outside of the mailbox.
The emergence of pure play online retailers has caused disruption in the retail landscape since the launch of Amazon in 1995. Online sales continue to make gains. In Q2 of this year, e-commerce sales grew faster than they have in nearly two years according to Internet Retailer. For the always-on consumer, the online channel provides convenience and immediate access to products and information. Advances in digital technology and mobile now make the online shopping experience even easier for consumers with one-click checkout and in-app purchases.
This post is contributed by Jackie Marquis, Senior Vice President, Data Solutions at Epsilon. To connect with Jackie, click here.