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Posts filed under category : open rates

Q1 2015 email trends and benchmarks: Open rates remain steady as mobile usage flattens

Author: Jennifer Wiese

Marketers are constantly trying to figure out how to adjust their email programs to accommodate for new trends and engage consumers. Mobile has dominated that conversation for some time, but as mobile usage flattens the conversation is shifting to what’s next for email marketers.

Tags: email, mobile, open rates, email trends and benchmarks, Topic, US, Analytics & Research

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