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Posts filed under category : OTT

The changing media landscape: Over-the-top & streaming services

Author: Jeff Gross

Technology has fueled a change in consumer behavior enabling viewers to watch what, when, where and how they choose. This shift has led to the mass adoption of over-the-top (OTT) consumption – the delivery of traditional film and TV content via the Internet without the need for a subscription to a traditional cable or satellite service.

Tags: Adobe Summit, Article, media and entertainment, OTT, Topic, US, Channel, Data, Marketing

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