There’s no question that personalized emails are powerful. Personalized emails can improve click-through rates by an average of 14 percent, enhance conversions by 10 percent, and deliver six times higher transaction rates. Not only does it pay to personalize, today’s consumers actually demand it. In fact, 80 percent of customers prefer brands that deliver personalized experiences and 33 percent of consumers abandoned a brand relationship last year because personalization was lacking.
‘Block’ One: Achieving A 360-Degree Customer View Through Data Capture
Personalization is marketing’s Holy Grail. In fact, 80% of consumers are more likely to do business with a company if it offers personalized experiences. So how can you incorporate more personalization into your marketing programs? To help break it down, I like to advise clients to think of it in stages, or a series of building blocks to reach your personalization goals:
The appeal for personalization is high among consumers: They not only want it, but expect it. In fact, 80 percent of consumers are more likely to make a purchase when brands offer personalized experiences. And marketers now have the technology to make a data-driven impact for consumers.