The appeal for personalization is high among consumers: They not only want it, but expect it. In fact, 80 percent of consumers are more likely to make a purchase when brands offer personalized experiences. And marketers now have the technology to make a data-driven impact for consumers.
Email generates more than 25% of a brand's revenue according to research from The Relevancy Group.The targeted personalization and timeliness that’s possible through the channel encourages consumers to interact with brands. And email marketers continue to use new and different ways to engage subscribers in the inbox. Live (or adaptive content) and animation have proven results in driving action. According to Litmus, the use of animation in email yields up to a 26% lift in engagement.
Marketing is more data-driven than ever before and email is no exception. Email certainly isn’t the cool, new kid on the block as it’s been around for quite some time, but opportunity still exists with the channel to drive personalized marketing communications.