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Posts filed under category : Personalized Marketing

Driving response through creativity in email marketing

Author: Amy Pepler

Email generates more than 25% of a brand's revenue according to research from The Relevancy Group.The targeted personalization and timeliness that’s possible through the channel encourages consumers to interact with brands. And email marketers continue to use new and different ways to engage subscribers in the inbox. Live (or adaptive content) and animation have proven results in driving action. According to Litmus, the use of animation in email yields up to a 26% lift in engagement.

Tags: Topic, Live Content, Personalized Marketing, Email

Personalized email communications drive click rates 241% higher than standard email messages

Author: Epsilon Marketing

Marketing is more data-driven than ever before and email is no exception. Email certainly isn’t the cool, new kid on the block as it’s been around for quite some time, but opportunity still exists with the channel to drive personalized marketing communications.

Tags: Q1 2016 Email Trends and Benchmarks, Topic, Personalized Marketing, US, Analytics & Research, Email