Marketers in the healthcare space face a plethora of challenges as they strive to meet the needs of today’s always-on and always connected consumers. To stand out above the noise, pharma brands and marketers need to place the customer at the center of all of their activities, using deep insight to deliver more relevant, personalized engagement. I realize this is more easily said than done. But by leveraging both qualitative research and data analysis techniques, a more contemporary view of who your customers are will allow for a more meaningful engagement with them. So, where should we begin? This is a topic I recently covered at the PharmaForce 2014 in Baltimore. Below are some key takeaways from my presentation.