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Posts filed under category : Q1 2016 Email Trends and Benchmarks

Personalized email communications drive click rates 241% higher than standard email messages

Author: Epsilon Marketing

Marketing is more data-driven than ever before and email is no exception. Email certainly isn’t the cool, new kid on the block as it’s been around for quite some time, but opportunity still exists with the channel to drive personalized marketing communications.

Tags: Personalized Marketing, Q1 2016 Email Trends and Benchmarks, Topic, US, Analytics & Research, Email