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Posts filed under category : retail

New insights for a customer-obsessed New Year

Author: Julianne Manoogian

2017 closed with headlines citing a whopping 18% growth in holiday ecommerce sales and 4.9% growth overall. Before popping the champagne and moving into your Q1 to-do list, don’t close the book on 2017 quite yet. With many retailers earning up to 40% of their annual revenue during the holiday season, it is imperative to balance sound long-term strategy with the inevitable high stakes of holiday season. How can you achieve this balance? Through continued Customer Obsession.

Tags: Holiday, marketing strategy, retail, digital experience

5 key insights for retailers this holiday season

Author: Epsilon Marketing

While many brands spent the beginning of the year preparing their organizations for the changing future of retail – creating operational efficiencies, and developing more personalized messaging for their target audiences – Epsilon and Conversant in conjunction with Alliance Data’s businesses have joined forces to provide retailers with rich proprietary insights, expert advice and actionable recommendations to help them get ready and informed for the holiday season ahead.

Tags: alliance data, Ebook, Epsilon Shopper's Voice, global, Holiday, Loyalty, retail, Topic, Data, Marketing, Online

5 elements of successful customer engagement

Author: Nagwa Pfingston

As marketers our efforts are centered on engaging consumers to drive revenue. In today’s digital environment, we know consumers’ preferences have shifted from receiving coupons or earning rewards to expecting personalized experiences. Why? Because consumers can now connect with brands in the moment when it’s relative to their needs.

Tags: analytics, Article, data, retail, Topic, US, Analytics Topic, Data

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