A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

 

Posts filed under category : Sales Enablement

The benefits of real-time content in B2B marketing

Author: Jay Mellman

Access to information has put B2B buyers in control of their path to purchase. In fact, many buyers are two-thirds to 90% of the way through their journey before they even contact a salesperson.How can B2B marketers help their sales team overcome this challenge and equip them with the information they need to make the most out of every customer interaction?

Tags: Content Management, Sales Enablement, Real-time, B2B, Topic, Article, Marketing

Page