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Posts filed under category : Sales Enablement

The benefits of real-time content in B2B marketing

Author: Jay Mellman

Access to information has put B2B buyers in control of their path to purchase. In fact, many buyers are two-thirds to 90% of the way through their journey before they even contact a salesperson.How can B2B marketers help their sales team overcome this challenge and equip them with the information they need to make the most out of every customer interaction?

Tags: Content Management, Sales Enablement, Real-time, B2B, Topic, Article, Marketing