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Posts filed under category : Services

Why services are a key to success in omnichannel marketing

Author: Pamela McAtee

The shift from a single channel marketing mindset has happened. Marketers are integrating online and offline efforts to gain a true understanding of our customers’ behavior. Technology innovations have kept pace as marketers continue to enhance their omnichannel strategy, developing new programs to send dynamic, real-time content that is relevant to the individual consumer.

Tags: Omnichannel, Topic, Services, US, Article, Marketing, Email