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Posts filed under category : shopper marketing

Why knowing your luxury customers is a necessity

Author: Jean-Yves Sabot

Luxury brands lose half of their top customers every year, according to new research from Epsilon and The Luxury Institute:  “The New Face of Luxury: Breaking Down the Myths and Stereotypes of the Luxury Shopper.” Why? Because they routinely misidentify the demographic and economic profile of their customers while also failing to create a personalized sales experience for them.

Tags: luxury, retail, shopper marketing, Topic, US, Paper, Data, Marketing

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