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Posts filed under category : Single Customer View

Digital marketing capabilities: Belief vs. Reality

Author: Epsilon Marketing

Anyone involved in marketing knows that the industry has changed dramatically over the last decade and it’s accelerated even faster in the past five years thanks to digital technology. As consumers interact with brands both offline and online, marketers are struggling to adapt. Why? Because the only way to effectively communicate with customers across media, time and devices in real time is to have a robust customer recognition capability. And findings show that marketers are failing at recognizing customers.

Tags: Article, Customer recognition, econsultancy, Single Customer View, Paper