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Posts filed under category : social

4 components to personalized customer experiences

Author: Andrew Schilling-Payne

From working with marketers across multiple industries, I often hear, “Well, I know my customer’s preferences in the mobile channel.” But what does this mean for email, social, off-line, etc.?  Marketers need to shift their mindsets from treating customers as if they have ‘separate channel personalities,’ to offering personalized, individual experiences no matter what the channel.

Tags: analytics, personalization, social, Topic, US, Marketing

Leveraging the power of data to engage people on Facebook

Author: Kyle Antoian

It is no secret the consumption of media has changed. Consumers are now interacting with brands not only in-store and online but through a multitude of devices. The opportunity for brands to connect with consumers with relevant messages, in real-time has never been more prevalent, but brands are still challenged with effectively reaching on-the-go consumers. As marketers try to effectively reach consumers across channels where do the best opportunities lie?

Tags: analytics, audiences, Article, data, Facebook, global, social, Topic, Data, Social

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