As we continue to embrace marketing transformation this new year our digital strategy must remain front and center. It’s a complex landscape with multiple platforms and data outlets available. To be competitive and continue to increase donor bases, not-for-profit (NFP) organizations must be relevant with all content and focus on the channels of communication that are influential …. and be social.
Two years ago I filled a bucket with cold water and ice, I poured it over my head and made my friend record the entire event. I then posted on the video on social media to help raise money and awareness for the ALS Association. I was not alone. 17 million people participated in the ALS Ice Bucket Challenge during the summer of 2014, all with varying levels of understanding and involvement in the ALS community. As water was poured, money poured in. Over $220 million in 8 weeks. The year before ALS raised $2.8 million in donations during the same time period. And now, the Ice Bucket challenge is being credited for accelerating ALS research to the point that scientists have discovered a new gene that is found in sporadic and inherited forms of the disease, providing a new target for the development of treatments.
It’s no secret digital and social have a huge impact on consumer shopping decisions. But what channels and platforms are making an impact? And in what way? Epsilon analyzed consumer shopping habits and sentiment in Q1 2016 via our self-reported consumer survey, Shoppers Voice®. Key insights emerged that shed light in to how consumers are navigating digital and social on their path to purchase.