A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.


Posts filed under category : Sponsorship Marketing

How healthy is sports sponsorship marketing?

Author: Sean McKenna

Last year the London newspaper City A.M. ran an article about sports sponsorships during the FIFA World Cup. The article, like many others published before, during and after most major sporting events, questioned the wisdom of brands that agree to official sponsorship deals. The author’s conclusion was that sponsorship marketing may be under pressure, but it wasn’t about to disappear. The marketers quoted in the article pointed to the channels, particularly social media, as the cause of the pressure being exerted.

Tags: Article, Digital, Global, Rugby World Cup, Sponsorship Marketing, Sports Marketing