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Posts filed under category : Spring Cleaning

4 tips to spring clean your data

Author: Liz Buderus

The spring cleaning phenomenon may be well under way in your home and it’s a concept that shouldn’t be overlooked by marketers.  The yearly undertaking should be viewed as an opportunity to evaluate strategies and programs to determine what needs to be cleaned up (or out) for the second half of the year.  As marketers become much more data-driven, it’s important to evaluate both the quality and quantity of your data. Here are four data spring cleaning tips to consider:

Tags: Audiences, Spring Cleaning, Customer Profiles, Topic, US, Article, Data