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Posts filed under category : storytelling

The transformation of storytelling

Author: Tom Edwards

I recently had the opportunity to speak at the Modern Marketing Summit Upfront @ Internet Week to discuss the transformation of storytelling. With digital content being consumed in greater amounts and in more varying forms, brands have a greater opportunity to tell their story in intriguing and creative ways. But it also means the definition of storytelling is changing and more is required from brands and their partners to deliver a good story.

Tags: content, Article, data, storytelling, Topic, US, Marketing, Online, Social

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