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Posts filed under category : Topic

Q1 email trends and benchmarks: Understanding cross-device behavior remains critical

Author: Epsilon Marketing

“With the continued cross-device behavior from email subscribers, more than ever marketers need to leverage data to reach consumers on their preferred device, with precise timing and a creative message that is optimized for the channel they are interacting in at the time,” shared Judy Loschen, Senior Vice President, Digital Analytics at Epsilon. “To make emails more relevant for consumers, marketers need to focus integrating mobile, social, digital media and email channels to create connected experiences that drives results.”

Tags: Article, North America email trends and benchmarks, email trends and benchmarks, Topic, US, Analytics Topic, Data, Email, Marketing

Mobile payments vs. mobile wallets: Why brands should adopt

Author: Megan Bortner

An increasing number of brands and consumers are adopting mobile payments, but just as many are unconvinced. The Federal Reserve reports, those reluctant to make the switch don’t see the benefit (61%) or believe it’s easier to work with old-fashioned cash and credit (76%). Yet mobile payments are more than here to stay.  A look at the data may help convince brands to see the benefits of adopting mobile payment. The performance results from early adopters are conclusive: adoption of mobile payments increases sales. As has been long observed with credit cards, switching away from cash and to technology causes consumers to spend 12% to 18% more. McDonalds, for example, reports that credit card purchases average $7, compared to the $4.50 average for cash. Mobile payments are the next logical step in credit-based purchasing as they further reduce the friction at pay points and can help to drive a better customer experience that fosters brand loyalty. According to Forrester Research, the growth in the mobile payment market is expected to continue and is projected to reach over $142 billion by 2019.  Those brands which adopt now are more likely to earn a larger share of this market and garner more customer loyalty.

Tags: Article, customer experience, mobile wallet, mobile payment, Topic, Mobile

Leveraging data to create emotional intelligence for marketing

Author: Liz Buderus

Think about a photograph or painting you’ve seen that made you laugh out loud.  Or moved you deeply.  Think about looking at a fashion magazine and how you think of yourself wearing those pants to work or your next night out.  Images invoke an emotional reaction in us and when they do they often stay in our minds for an extended period of time.  How can you leverage this when utilizing data?

Tags: Article, data, emotional intelligence, Topic, US, Data

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