A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.


Posts filed under category : EPS US - Blog | Topic Digital Media

Why 2018 is the year to adopt new mobile messaging capabilities

Author: Matthew Lindenberg

For many consumers – younger consumers in particular – text messaging has become a preferred way to not only communicate with one another but also to hear from brands they love. This is reflected in the well-published fact that 90% of SMS messages are read within 3 minutes. Interestingly, despite nearly universal adoption, the SMS communication standard hasn’t changed much since the first text message was sent on December 3, 1992, over 26 years ago.