On October 1-4, 2018, Advertising Week will bring together 100,000+ industry professionals exclusively at AMC Loews Lincoln Square Theater for the event’s 15th anniversary. The one-of-a-kind global gathering of marketing and communications leaders consists of seminars, workshops, networking, and exceptional entertainment throughout the week.
Mobile applications have taken over every gigabyte of consumers’ smartphones. On average, smartphone users in the US utilize 11 mobile applications per day, for pretty much anything and everything. From ‘personal assistant’ apps that help with every tasks or apps that track sleep patterns and manage your money.
For many consumers – younger consumers in particular – text messaging has become a preferred way to not only communicate with one another but also to hear from brands they love. This is reflected in the well-published fact that 90% of SMS messages are read within 3 minutes. Interestingly, despite nearly universal adoption, the SMS communication standard hasn’t changed much since the first text message was sent on December 3, 1992, over 26 years ago.