I recently had the chance to spend the evening with 40 bright minds in marketing at the DMN 40 Under 40 event. It was an honor to be recognized alongside leaders from brands like Marriott, Movable Ink, SAP and Fidelity. The conversations I had reminded me once again what a transformative time in marketing it is. Succeeding through digital transformation takes heightened customer expectations vision, innovation, creativity and teamwork.
Even after all these years, email marketers aren’t meeting customer desires for personalization. 90 percent of consumers say they find personalization appealing. And though we’ve made strides in the right direction, we’re not quite delivering the experience they want.
Summer is winding down and the holiday season is approaching quickly. Why not take some time now to evaluate your email performance? Epsilon's Q2 2018 email trends and benchmarks report is here to help with quarterly aggregated data from over 17 billion emails sent by Epsilon clients in North America, across multiple verticals.