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Blog

Q&A: Cross-generational research

Gillian MacPherson explains key findings from our...

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Blog

The data gap in CPG marketing

CPG brands are finally embracing e-commerce, but there are still...

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Blog

4 retail learnings from holiday 2018

The holidays might be over, but retail planning never ends. The...

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Blog

5 ways to add personalization in 2019

Personalization will continue to progress in 2019. Are you ready?

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Blog
Understanding ‘the why’ behind each donors’ actions
February 21, 2019
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Blog
How Gen Z influences older generations
February 19, 2019
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Blog
Restaurants: Embrace data to drive revenue
January 31, 2019
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Blog
The future of travel loyalty: 5 ways to prepare
January 17, 2019
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Blog
Loyalty programs for big-ticket items: The story of My GM Rewards
January 16, 2019
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Blog
What the retailization of loyalty means for travelers
January 09, 2019
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Blog
How brands powered lifetime loyalty connections in 2018
December 13, 2018
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Blog
How to achieve success with machine learning – a collect, detect, act approach
November 20, 2018
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Blog
Understanding what creates an emotional connection with donors
November 16, 2018
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Blog
3 best practices for designing an effective restaurant loyalty program
November 08, 2018
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Blog
5 tips to help ensure a responsible data strategy
November 06, 2018
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Blog
Forget 1:1. 1:You is the new marketing reality
October 30, 2018
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Blog
Why data & loyalty belong together
October 11, 2018
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Blog
Experiential loyalty marketing tips
October 10, 2018
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Blog
Catalog value in the digital age
September 27, 2018
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Blog
Make your loyalty program everyday exceptional
September 13, 2018
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Blog
How consumers manage their health and what it means for marketers
August 30, 2018
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Blog
How data makes the customer connection ‘one mile’ at a time
August 29, 2018
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Blog
How utility companies can monetize data
August 23, 2018
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Blog
Achieving your goals and beyond this holiday season
August 21, 2018
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Blog
The building blocks of personalization
August 01, 2018
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Blog
Meet a marketing expert: Mark Sucrese on machine learning & AI
July 31, 2018
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Blog
How personalization influences today’s retail shopper
July 26, 2018
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Blog
3 factors critical to customer loyalty
July 24, 2018
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Blog
How retailers can compete and win in the age of Amazon
July 16, 2018
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Blog
Creating harmonized experiences that drive loyalty for life
July 11, 2018
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Blog
The pivotal role of email address in database management
July 09, 2018
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Blog
Understanding a consumer's retailer of choice and what drives their loyalty
July 06, 2018
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Blog
Real consumers share what personalized experiences they expect
June 28, 2018
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Blog
Is a subscription based program the right move for your loyalty program?
June 27, 2018
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Blog
Meet a marketing expert: Kelly Nickerson & Epsilon's retail strategic consulting practice
June 26, 2018
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Blog
CMO success starts with simplicity and transparency
June 12, 2018
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Blog
Powering lifetime connections, stage III – adjusting communications along the journey
June 08, 2018
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Blog
5 self-evident data-driven marketing truths
June 01, 2018
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Blog
3 ways to enhance your marketing strategy with personas
May 24, 2018
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Blog
Creating loyalty through better communication
May 22, 2018
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Blog
Mastering the art of push notifications
May 18, 2018
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Blog
GDPR and Epsilon: Data protection efforts will remain at the forefront
May 14, 2018
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Blog
Spring into improved data-driven marketing programs
April 26, 2018
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Blog
5 tips to increase customer engagement
April 24, 2018
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Blog
Why 2018 is the year to adopt new mobile messaging capabilities
April 17, 2018
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Blog
Putting your restaurant loyalty program to the test
April 09, 2018
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Blog
Powering lifetime connections Stage II: Creating a plan for ongoing dialogue
April 02, 2018
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Blog
GDPR: Steps towards compliance
March 29, 2018
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Blog
Achieve omnichannel success through data infrastructure
March 21, 2018
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Blog
Machine Learning: Helping to increase engagement within loyalty programs
March 20, 2018
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Blog
Loyalty found: Optimizing customer experience to encourage allegiance
March 14, 2018
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Blog
#PressforProgress: Voices of our female leaders
March 08, 2018
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Blog
The power of data: achieving trust in your loyalty program
March 05, 2018
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Blog
Four ways to simplify the complex world of loyalty
March 01, 2018
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Blog
Consistent data drives brand experience
February 22, 2018
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Blog
For the love of data
February 14, 2018
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Blog
Epsilon’s focus on data privacy
February 13, 2018
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Blog
Differentiate your loyalty program with convenience
February 08, 2018
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Blog
Turning a friend into a donor – the influential power of social media
January 31, 2018
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Blog
Delivering ‘L’oyalty through the true meaning of a brand experience
January 11, 2018
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Blog
New insights for a customer-obsessed New Year
January 09, 2018
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Blog
10 data-driven marketing trends of 2017
December 27, 2017
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Blog
Maintaining the true meaning of Giving Tuesday
December 19, 2017
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Blog
The unforgettable customer experiences of 2017
December 13, 2017
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Blog
How the Internet of Things will impact customer loyalty in 2018
December 07, 2017
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Blog
The art and science of loyalty
November 30, 2017
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Blog
Epsilon's Q2 2017 email trends and benchmarks
November 21, 2017
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Blog
5 tactics to help prevent loyalty fraud
November 09, 2017
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Blog
The power of "unwritten" loyalty rewards
October 26, 2017
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Blog
GDPR and Epsilon: Our preparation efforts
October 24, 2017
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Blog
Achieving success together: not-for-profit organizations and retailers unite
October 19, 2017
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Blog
Why data is a key component of micro- moment marketing
September 21, 2017
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Blog
3 ways to secure the ‘second’ purchase from your customers
September 07, 2017
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Blog
Microinteractions: The low cost of high reward
August 31, 2017
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Blog
4 ways to connect emotionally with donors
August 22, 2017
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Blog
Mobile payments vs. mobile wallets: Why brands should adopt
August 01, 2017
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Blog
Leveraging data to create emotional intelligence for marketing
July 27, 2017
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Blog
Martech is hard: Improve your chances of martech and marketing success
July 25, 2017
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Blog
5 key insights for retailers this holiday season
July 18, 2017
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Blog
How to build flawless marketing operations
June 29, 2017
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Blog
Leveraging data in an omnichannel world
June 06, 2017
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Blog
Proof that you shouldn’t worry about over promotion
May 31, 2017
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Blog
The future of digital and its impact on the travel industry
May 24, 2017
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Blog
Reimagining your data strategy
April 20, 2017
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Blog
Loyalty is more than a marketing program
April 12, 2017
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Blog
MarTech is hard: Focus on your needs, not just the tools
April 10, 2017
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Blog
Marketing tech in transition: Artificial Intelligence
April 06, 2017
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Blog
Marketing tech in transition: Identity Resolution
April 05, 2017
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Blog
Marketing tech in transition: The Cloud
April 04, 2017
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Blog
Marketing tech in transition: Big Data
April 03, 2017
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Blog
Marketing tech in transition: Four imperatives
March 30, 2017
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Blog
The role of marketing services in becoming an experience-led business
March 23, 2017
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Blog
The bell curve of marketing
March 20, 2017
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Blog
4 ways to develop the best loyalty program for your restaurant
March 16, 2017
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Blog
Mobile World Congress: The future of marketing
March 13, 2017
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Blog
Talking to your diverse donors
March 09, 2017
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Blog
3 myths to avoid when marketing to boomers+ and millennials
February 23, 2017
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Blog
Why brand experience matters for QSRs
February 16, 2017
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Blog
How emojis provide an emotional dimension to cross-cultural messages
February 14, 2017
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Blog
Playing data tetris to win with your advertising investment
February 10, 2017
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Blog
Please take it personally
January 24, 2017
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Blog
Get to know your customers in 2017
January 19, 2017
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Blog
What millennials want from QSR loyalty programs
January 10, 2017
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Blog
How non-profits can effectively engage holiday heroes
December 22, 2016
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Blog
Creating deeper customer connections in 2017
December 15, 2016
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Blog
Resolve to giving digital-centric agencies a chance in 2017
December 08, 2016
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Blog
Fueling mobile apps with data intelligence
November 21, 2016
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Blog
Why marketing automation isn’t bringing you immediate success
November 17, 2016
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Blog
From Lincoln Center to iPhone 7 – The same rules apply
November 03, 2016
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Blog
Why online retailers are leveraging offline marketing tactics
October 19, 2016
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Blog
Digital marketing capabilities: Belief vs. Reality
October 13, 2016
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Blog
Account-based marketing: perils, pitfalls and the reality
October 05, 2016
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Blog
The journey to truly personalized marketing
September 29, 2016
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Blog
Unifying big data and customer experience
September 21, 2016
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Blog
Healthcare marketing: Evolving the sphere of influence
September 20, 2016
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Blog
5 elements of successful customer engagement
September 16, 2016
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Blog
3 phases to effectively engaging newly acquired customers
September 07, 2016
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Blog
Social media’s role in driving donations for non-profit organizations
August 18, 2016
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Blog
The new world of convergence: A letter to the CEO
August 09, 2016
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Blog
Marketing to affluent Latinos
August 02, 2016
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Blog
Epsilon named as a leader in the Forrester Wave™: Email Marketing Service Providers, Q3 2016
July 28, 2016
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Blog
Conversation with Giants: Success doesn’t happen by accident
July 26, 2016
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Blog
Affluent Latinos: Living the dream and living it up
July 22, 2016
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Blog
Identifying the right propensities for your automotive marketing needs
July 22, 2016
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Blog
Don’t overlook opportunities to leverage marketing data and analytics
July 18, 2016
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Blog
How retailers can succeed with a new breed of CX – Digical
July 14, 2016
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Blog
Secure your brand’s future by investing in customer experience
July 06, 2016
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Blog
Innovation in customer experience
June 30, 2016
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Blog
The rise of inbound marketing: 5 steps to get started
June 21, 2016
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Blog
How life stage drives millennials’ car purchasing decisions
June 16, 2016
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Blog
Cognitive Business: What’s required for brand marketers to succeed
June 09, 2016
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Blog
Consumer dependency on mobile devices: An opportunity for banks to retain and grow their customer base
June 07, 2016
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Blog
Research unveils the impact digital is really having on consumer shopping decisions
June 03, 2016
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Blog
3 ways to maximize customer interactions
June 02, 2016
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Blog
How to assess the effectiveness of your mobile strategy
June 01, 2016
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Blog
The transformation of storytelling
May 25, 2016
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Blog
4 tips to spring clean your data
May 12, 2016
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Blog
How to put a B2B content strategy into practice
May 10, 2016
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Blog
Introducing The Pod Couple
May 03, 2016
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Blog
Using data and technology for good to save lives
April 29, 2016
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Blog
The role of digital marketing for political campaigns
April 27, 2016
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Blog
Ballot box blues or presidential performance?
April 21, 2016
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Blog
The social shift towards messaging
April 20, 2016
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Blog
The catalog’s role in your brand journey
April 14, 2016
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Blog
Smart home devices: 4 challenges marketers face
April 04, 2016
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Blog
Wearable users are optimists: Engage them with ideas of hope and change
March 29, 2016
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Blog
The changing media landscape: Over-the-top & streaming services
March 23, 2016
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Blog
How my Gen Z teenager consumes content
March 18, 2016
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Blog
How to realize better outcomes from marketing technology investments
March 16, 2016
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