Millennial marketing is a hot topic right now. I’m considered a millennial, but what does that mean exactly? The term ‘millennials’ refers to the generation born between the early 1980s and early 2000s – exact years vary depending on the source. At around 83 million people, millennials are currently the largest living generation. We make up the largest consumer force and the largest employee force simultaneously, so it’s not surprising that brands are trying to figure out the best ways to win us over.