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Posts filed under category : Trust

How the holidays put loyalty to the test

Author: John Bartold

With the month of January almost over, I hope you’ve all had a chance to analyze and evaluate your holiday campaigns. By this I mean diving deeper than just clicks, open and leads. While these are important metrics, the holidays are a great time to see the total impact your marketing has had throughout the year on customer loyalty.

Tags: Article, Loyalty, Trust, Personalization, Topic, US, Marketing