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Posts filed under category : VentureBeat

The importance of analytics in email marketing

Author: Dan McDermott

“Email remains the most effective marketing channel for businesses to communicate with their customers in clear and direct ways,” this according to VentureBeat’s recent buyer’s guide: How to navigate the email marketing landscape.  This sentiment echoes continued findings from Epsilon’s email trends and benchmarks report.  Still, as marketers continue to benefit from email marketing, new challenges arise.

Tags: analytics, email marketing, VentureBeat, Topic, Analytics Topic, Email

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