I wanted to share a smile with you in honor of world emoji day, which is actually happening Sunday, July 17. Why all the emoji hype? Emojis are emotional and they are a universal way for people around the world to communicate. For marketers, these digital images transcend channels and borders and they enable you to effectively communicate globally, online and offline, in a concise and visually compelling manner.
Advertisements, direct mail and digital marketing are well understood marketing strategies that help to create awareness for your brand. When executed appropriately, these strategies help you create emotional, one-to-one connections and form deeper relationships with consumers. While these strategies are effective, there is still a need for consumers to experience the benefits of your products and services.