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Posts filed under category : EPS US - Blog | Vertical CPG

Emojis: 3 benefits to marketers

Author: Epsilon Marketing

 I wanted to share a smile with you in honor of world emoji day, which is actually happening Sunday, July 17. Why all the emoji hype? Emojis are emotional and they are a universal way for people around the world to communicate.  For marketers, these digital images  transcend channels and borders and  they enable you to effectively communicate globally, online and offline, in a concise and visually compelling manner.

How to take a strategic approach to sampling

Author: Gillian MacPherson

Advertisements, direct mail and digital marketing are well understood marketing strategies that help to create awareness for your brand.  When executed appropriately, these strategies help you create emotional, one-to-one connections and form deeper relationships with consumers. While these strategies are effective, there is still a need for consumers to experience the benefits of your products and services.