Health insurance acquisition marketers spend most of their time and effort gearing up to make their open enrollment campaigns a success—but the work isn't over when the period ends.
Telematics. I’m sure you’ve heard the term, but many are still trying to figure out what it is and what it means for their brands. While telematics is gaining traction in the healthcare and auto insurance spaces, its opportunities are limitless as it’s founded on the premise of using data to offer a better customer experience. Here at Epsilon, we’re exploring the best targeting, channels, creative and more for our auto insurance clients. Earlier this month I attended Insurance Telematics USA 2014 in my home city of Chicago, where more than 800 auto insurance and marketing professionals met to discuss the latest and greatest in usage-based insurance (UBI). Speakers representing brands like Allstate, LexisNexis, PwC, Progressive and more took the stage to share their experiences. At the conference it was projected that by the end of 2015 insurance telematics will reach a tipping point in the marketplace. And I agree considering a recent LexusNexis survey found that 79% of consumers said they’re definitely or somewhat interested in insurance telematics. So for those of you interested in the telematics discussion, below are key stats and trends to be aware of:
Never before have so many opportunities existed to communicate and engage with customers and prospects. However, in a multichannel environment that allows you to interact with your target audience through a variety of touch points, it can be challenging to determine which channels contributed to a quoted or bound policy. How do you measure where your marketing dollars are most effective?