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Posts filed under category : EPS US - Blog | Vertical Media & Entertainment

The challenge of building scale for one-to-one addressable audiences

Author: Epsilon Marketing

Media and entertainment companies already have millions of viewers. The challenge is that these viewers are largely unknown, except for their age and gender, and perhaps their viewing or online behavior. You’re working hard to develop a direct relationship with your viewers. And, for the most part, you probably only recently started implementing tactics that will help you capture more useful information about your audience that will enable you to engage with them in a relevant way. It's the nature of the business.