How committed are your customers to your brand? And what does your communication say about your commitment to them?
Your customers now have even more choices when it comes to dining. With the restaurant industry totaling a net worth of $198.9 billion, not to mention the access to more food options through new restaurant delivery options and easier access to groceries and home food service subscriptions, it’s more important than ever to connect with your guests in the moments that matter.
As loyalty programs are becoming more complex within the restaurant industry, it’s important to take time to review your program to ensure it continues to meet the wants and needs of your diners. Schedule time to evaluate your program and test. Ask yourself: