With the back to school shopping season behind us and holiday right around the corner, retail marketers are in last-minute planning and execution mode. To create shopping inspiration in consumers, several retailers are actively leveraging the catalog as part of their omnichannel strategy during Holiday 2018. It’s important to understand the value of the catalog and why retailers are investing in this channel as part of their campaign and program efforts.
As consumers, we’ve come to expect receiving offers, discounts and promotions from the loyalty programs and brands we follow for pretty much every holiday. We also expect a discount or offer in celebration of our birthday. And, even another offer right after we’ve made a large purchase, to try and get us to shop again. There’s usually no lack of offers or promotions when it comes to loyalty programs. While some of these loyalty engagement tactics do work, they’re also expected and anticipated. They also don’t necessarily make customers feel valued, appreciated, respected or grateful- which are four of the six positive emotions that drive loyalty, according to Forrester Research.
‘Tis the season to be jolly’ for marketers. I recently had the opportunity to discuss 2018's Holiday Retail Outlook with my colleagues from Alliance Data, Alliance Data's card services business, Conversant and LoyaltyOne. We all agreed, as retailers are planning for the hustle and bustle of the upcoming holiday season, the future looks merry and bright. The National Retail Federation forecasts that retail sales will increase between 3.8 percent and 4.4 percent in 2018 and, it’s predicted that 40 percent of annual sales targets will come from holiday sales. So how can you ensure you meet your sales targets and beyond? Consider these tips: