87% of marketers expect customer experience to be their primary differentiator, according to Gartner Research. But the digital transformation has presented brands with new challenges when it comes to customer experience forcing marketers to think differently about how they market to consumers, build brand loyalty and drive sales.
Over 100,000 technology professionals – including Epsilon’s Chief Digital Officer, Agency Tom Edwards, and VP of Digital Strategy, Ian Beacraft – recently descended on Barcelona, Spain, for Mobile World Congress 2017. The technology highlighted an ambient computing future where new data types simplify complex tasks, predict need states and usher in new forms of computing that will radically alter how we connect with consumers. Check out key highlights direct from the MWC show floor as Tom and Ian discuss trends around connection, cognition and immersion. For deeper insights download the event recap to learn how technology will further empower consumers and shape the future of marketing.
Many brand-side organizations haven’t implemented a consumer-centric approach, simply because they don’t know how to or, worse, they don’t realize the impact it can have on growing their businesses. In a conversation with Marriott’s Global Marketing Officer, Karin Timpone, Epsilon/Conversant Chief Executive Officer, Bryan Kennedy uncovers how the travel industry leader and marketing innovator is successfully navigating the new world of hyper-connected consumers and delivering highly personalized content and experiences they crave across the company’s marketing platforms.