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Posts filed under category : Walgreens

Customer loyalty is mission-critical in the age of the customer

Author: Tom Francoeur

Today’s marketer understands the need to combine the powerful efforts of both strategy and technology to offer a unique and engaging customer experience. “Customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical in the age of the customer.” This according to Forrester Research, Inc. in their latest report: The Forrester WaveTM Customer Loyalty Solutions for Large Organizations.

Tags: Agility Loyalty, Article, Forrester, global, Loyallty, Loyalty, Topic, Walgreens, Analytics & Research

Back-to-school: Did your marketing programs make the grade?

Author: Kathryn Zajac

Back-to-school season is upon us. Parents are sighing with relief as the weekly routine will soon be back in full swing. And retailers are preparing to benefit from back-to-school spending as consumers check off items their back-to-school lists. The average family with children in grades K-12 plans to spend $630.36 on electronics, apparel and other school needs according to NRF’s Back-to-School Spending Survey.

Tags: back-to-school, Loyalty, marketing, Topic, US, Walgreens, Marketing

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